Chi? … indeed. It’s actually kind if a play on words and visuals. You need understand that the mix of Italian and English together to creates another meaning. When said and read, it means two different things.

Chi? - Bill Schiffbauer

The final product after using pen and in and a bit of Photoshop to touch it up and give it a little extra something.

Chi? - Bill Schiffbauer

This is the original pencil sketch